Issue Press Releases Announce newsworthy events to the world though press releases. Unlike articles, press releases should be about your business. The key to effective press releases is to create a sense of excitement. If you have a boring press release, nobody will read it. Use stimulating language. Similarly to articles and press releases will result in links pointing to your website. The links to your site in online news databases may remain for years and have significant weight with link popularity. Don’t bother stuffing your press release with insignificant content. Make sure you offer newsworthy information. There are several reputable press release services available to you. One of them is PR Web. PR Web can help you to distribute your press release to a wide audience. Placing your website URL in online copies of your press release showed increase your site’s link popularity. Include Your URL on Stationery, Cards, Brochures, and Literature It is obvious but sometimes overlooked. Be sure that all reprints of cards, stationery, catalogs, brochures, and literature contain your company’s web address. Always double check that the syntax for your website address is correct. Promote using traditional media Traditional media advertising can be a great compliment to your online advertising efforts. You can drive significant amount of traffic to your site through print advertising. Because it is so expensive constantly, monitor its effectiveness. Your online business can succeed without traditional media, but don’t write it off as an option. Always include your Web address in any display or classified ads you purchase in trade journals, newspapers, yellow pages, etc. View your website as an information accessory to your print ads. Refer readers to your website and let it close the sale for you. You have a limited space in print advertising, so use it to drive traffic to your site. Once in your site you will have an opportunity to provide detailed information about the benefits of your product. Provide Free Information Providing free information to your site visitors could lead to sales. You might have a new book for sale, and making the first chapter freely available might help you close more sales. Letting your customers try some of your product before buying reduces buying stress, and it can lead to higher conversions. If you are a consultant, you could give away free online reports. Publish an E-Mail Newsletter It requires a significant time commitment, publishing a newsletter may be one of the most effective ways to keep in touch with your clients. The newsletter can help you, generate trust, develop brand awareness, produce leads, and build future business. In addition, it helps you build a list of e-mail addresses from those who visit your site but aren’t yet ready to make a purchase. Always, ask for an e-mail address and first name so you can personalize each newsletter. The key to an effective newsletter is quality not quantity. If you cannot produce enough quality content each month, release your newsletters less frequently. Provide quality and your readers will thank you for it.