Here’s another “creative” method of offline marketing that will take some effort on your part …. but no cash outlay. Volunteer as a speaker for various business, educational, or other organizations. This is a great way to reach a targeted audience and brand yourself as an expert in their eyes. Groups like your local Chamber Of Commerce, PTA, Garden Club, Hunt Club, Single Parents, Home Owner’s Association, VFW, Church, Little League, Soccer Club, Kiwana’s, VFW, American Legion, Moose Lodge, Alumni Association, etc. hold meetings where they frequently need speakers. Do some research and find out all such groups in your area then contact them to volunteer your services as a speaker. You’ll have to do some work to prepare a talk pertinent in subject matter to their interest …. of course. But the event itself as well as the contacts you’ll make create a great networking opportunity for you. People will be curious about what you do. The host will obviously introduce you before you speak and include a little about “who you are”. Just make friends and share as appropriate when appropriate. This is more about branding yourself in the community and reaching large groups while doing it. An added benefit of this method is the opportunity to hone your presentation/communication skills and practice simple networking. I don’t suggest setting up any kind of display of your “wares” …. but you certainly may have some type of momento made available to the guests. Perhaps something like mugs, pens, refrigerator magnets, and such with your logo and website url. Maybe even a “gift basket” or 2 as a door prize …. donated by you of course …. with your business card inside. Just be subtle not obvious. Of course do have plenty of business cards to share IF asked. Don’t force them on anyone but be prepared. The point is just to gain visibilty …. network …. make contacts …. and DEFINITELY follow-up afterward. Another related tip is to be sure that any write-up of the event for local print media includes not only your name as guest speaker …. but something like your website url for curious readers also.
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