For an event professional, building a base of fans that trust you to provide a great experience at every event is crucial to being successful. One easy way to upset your regular attendees and lose their confidence is to violate their privacy. With the advent of internet technology that helps plan events and make their execution more efficient, many privacy concerns have arisen.
However, improvements in event registration software are bringing analytics to the event professional and it is important to understand how your registrants’ privacy is impacted by the implementation of web analytics on your registration form. First, it is very important to note that the point of web analytics is to study the behavior of web users in aggregate. This means that you won’t necessarily be singling out registrants to gather information. Sometimes the intent of analytics isn’t enough to deter critics, and so you should also be aware of what information is collected by your system.