Writing Articles has become extremely popular in recent times. This popularity is no doubt due to Google’s appreciation of one way inbound links and the targeted traffic these links generate. In addition to traffic there are several amazing benefits article writing showers on both the author and the website. Webmasters who are aware of this are Mining Gold in the Internet. 1. Increase in Link Popularity. Writing articles with your URL embedded in the Resource Box and publishing them in Article Directories is the quickest way of obtaining one-way inbound links. When these articles are in turn picked up and published by other webmasters there will soon be a viral effect thus increasing the one-way inbound links pointing towards your website, which in turn will increase your link popularity. 2. Improving Search Engine Ranking. As more and more of your Keyword rich and Optimized articles are published by theme related quality websites, your link popularity will increase thereby increasing the search engine ranking of your website. It will not take long before search engines; especially Google will take notice of your website and place it at the top of the search results for your chosen keyword. 3. Targeted Traffic. The website visitors these links in the Resource Boxes of the articles generate are all without doubt targeted traffic. These visitors visit you only after reading your article and are interested in learning more about you and your products. The more the number of articles the more targeted traffic you will get. 4. Making Your Internet Presence. Making your presence felt in the Internet world is of prime importance if you want to succeed in your Internet business and what better way than writing articles? Frequent appearance of your name backed by well written articles will give credibility to you and your business. 5. Recognition as an Expert. If you can write thought provoking and quality articles displaying your expertise, you will soon be recognized as an Authority and an Expert in your field. This will mean that your articles will be grabbed by webmasters and published thus bringing you an endless stream of visitors. 6. Increase in Sales. Once you have made your presence in the Internet world, established trust and confidence and projected yourself as an expert by writing articles, your credibility rating will automatically rise. This will be reflected in a substantial increase in sales. 7. Free Advertising. One of the best free advertising tools in the Internet for Webmasters is the Resource Box of an article. Authoritative articles written on the field of your expertise with a striking and captivating resource box can in a subtle manner advertise you and your products bringing in a flood of traffic. 8. Joint Venture and Other Offers. Once Trust, Credibility and Ability is established you will receive offers of joint venture from other Internet Entrepreneurs and other offers such as requests for advertising on your site and to write articles for their online newsletters and ezines. 9. Returning Visitors. If you have several authoritative articles written by you and published exclusively in your website, you will have returning visitors on a regular basis. The secret of success is to have fresh content and to have an “Add to Favorites” script on your site. Conclusion. Writing Articles is today considered to be one of the best ways to promote your website, product and yourself as an expert to the Internet community. If handled wisely and judiciously there is gold to be mined in the Internet. Why should you not take advantage of this great opportunity?