All websites have one thing in common. They all need traffic, and lots of it. Millions of searches are performed every day on the internet for any topic you can think of. Would you like a share of that traffic? Optimizing your site will give you better search engine placement and more traffic. Better yet, “free targeted traffic.” So how do you get this free targeted traffic to your site? First, and most importantly, you must submit the URL of your website to the search engines so that it will be included in search results. After your site has been indexed by the search engines, it is time to implement simple SEO techniques so that your site will get better search engine placement. SEO, known as Search Engine Optimization, is an important step to take when building a website. When optimizing your site, it is best to make little changes over a period of time. Search engines like to see improvements to websites, and it keeps them coming back to crawl your site for new content. Making little changes at a time to enhance your optimization strategies will go a long way with the search engines and will give your site better search engine placement as well. When done properly your website will receive traffic from users searching for the topic that is related to what your site has to offer. This kind of traffic is called “targeted traffic” because the user is already interested in what you are offering and will be more likely to make a purchase or sign up for a newsletter or whatever else you have. Make SEO a priority when building your website and work hard to achieve better search engine placement. Free targeted traffic will slowly begin to make its way to your site. Remember though it is important that your site has been submitted to the search engines before you tackle SEO strategies.