Nowadays, a growing number of people are finding that they wish to get out of the rat race and leave behind the daily grind of a regular 9 to 5 job. So, many of them begin their own home based business. However, a significant number jump into starting a home based business without doing sufficient research into what they really want to do and what it will take to make their home based business a success. One vital point for people to understand is that even though they now have a home-based business, it is still a business and should be treated as such. Many are inclined to treat their home based business as a hobby and do not really give it the time, attention and energy it needs to grow and prosper. All too often people fall into the trap of trying something for a short period and then jumping to something else. If you find something you like, stick to it. A very common misconception that many people have on starting a home business, is that they will find they have a lot of free time. Often, the goals people aim for in their home-based business is that they are able to spend more time with their family and that there will be a better balance between work and life. There can be a conflict in these goals especially when first beginning a home-based business. In the first few years, you may find that your home business is very time consuming, and you may find that you now have less free time than you did when you were working a regular 9 to 5 job. However, you cannot expect your business to grow and prosper if you do not spend a lot of time with it in the beginning. You must realize that any home-based business you start is bound to have its ups and downs. You will realize that there are not loads of people beating your door down to acquire your products or services. In order to make your home business known to others, you are going to have to utilize some savvy marketing skills as well as effort. If you look at the successful home business person, you will find that he or she has probably spent about 95% of the time in the promotion of their home-based business. On the other hand, those who have been unsuccessful have probably spent less time promoting their business and more time doing busy work such as surfing the Internet, checking the stapler, checking e-mail several times a day, dusting the home office, going to the post office and many other little details. All of these are important, it is true, but this should not be the center of your focus in the beginning. In conclusion, you know that you must treat your home-based business as a real business and not just as a hobby that you can devote attention to only when you feel like it. Developing a home-based business will take lots of time and energy in the beginning. In the end, it will all be worthwhile because you will pride yourself in having built a successful home business with incredible long term potential.