An ever increasing number of people start their own Home Business. The huge number of affiliate programs makes it possible for people to start their own Home Business fairly easy and fast. The downfall is that because it is so easy, not everybody treats it as a real business. But it is important that you do so, if it is only for the fact that your Home Business is worth cash! First, let’s explain the word value. Value is subjective. Everybody has their own opinion what the value is from an item, service, product or a business. What I perceive as useful, and something I would be willing to pay for, might for the other person be useless and something that person would not pay a dime for. Value is therefore by definition different than price. A price is negotiated at the bargaining table, or as in many cases just a set price as you see all over in most shops. Ok, what is the use of knowing the value of your company, even if we just mentioned that value is subjective? Assuming that you will not continue your Home Business forever, you need to retire some day or you might just have enough of it, whatever reason you might have you will need to do something with your business. Most people let it be and don’t take care of their business after some time and the company and its revenues just fade away. Isn’t that a shame? Something that you worked for your entire life, something that produces cash for you, you just let it die!? Why not try to sell it? If your business is really that good that it earns you a good amount of cash there are actually people who would like to continue your company. This does happen in real life with all kinds of different companies, so why not for your Home Business? In case you want to use this strategy, you need to know the value or your company. Only then you think of your business in such a way that you can justify the selling price of your Home Business and that you are able to sell it. Now that you know what value means and that it is actually important for selling your company, how would you value your company? Look at your company as an investment. The person who wants to pay for it also perceives it that way. Any investment has to be judged according to three criteria: cash, time and risk. The question anybody wants to know, predict and answer is what amount of cash this company is going to produce at what time at what risk. The more earning capacity a company has the more interesting it is for an investor. When it will produce the cash is also very important. When somebody asks you if you would like Ђ 10,- now or in 2 years, you probably will say now. Nobody likes risk, so the smaller the risk is the more an investor is willing to pay. Without saying, coming up with a value is not easy. There are specialists in this field who can calculate the value a company might have. As said, this is probably not the same as the price that will be paid eventually for the company.